A STUDY ON CONSUMER PERCEPTION AND AWARENESS TOWARDS GREEN MARKETING IN CHENNAI CITY
Abstract
The promotion of ecologically friendly goods and services is known as green marketing. As more individuals become concerned about environmental issues and decide they want to spend their money in a way that is more kind to the earth, it is growing in popularity. This essay explores how companies are increasingly going after green consumers—those who care about the environment and let it influence their shopping choices. Research on customer perception and awareness of green marketing in Chennai district is based on both primary and secondary data. According to the data analysis discussed, green marketing will continue to be the eco-friendly market for customer knowledge of the products and purchasing decisions in the future.
Keywords
Green marketing, Awareness, Consumer perception, Challenges, Green consumers