ANALYSIS OF THE LEVEL OF FINANCIAL AWARENESS AMONG FINANCIAL CONSUMERS
Abstract
This research seeks to look at the current levels of financial awareness among financial consumers in Rajasthan. The researcher looked into the association between socioeconomic variables of financial consumers and their degrees of awareness. Additionally, the research endeavors to establish whether the financial literacy of financial consumers have any impact on their financial behaviour. The study also looks into the various saving habits of rural and urban financial consumers. The findings show that the majority of financial consumers are aware of basic financial products and services such as current and savings accounts, PMJDY, debit or ATM cards, Sukanya Samriddhi Yojana, post office savings, Rashtriya Swasthya Bima Yojana, internet banking, and payment aggregators. However, their understanding of complex financial products and services like as credit cards, education loans, Atal Pension Yojana, and mobile banking is limited.
Keywords
Financial awareness, financial consumer, financial literacy, financial products.