TO STUDY THE IMPACT OF CUSTOMER SATISFACTION TOWARDS MODERNDIGITAL APPLICATION ON AMAZON
Abstract
Electronic commerce is what online purchasing is. Customers use mobile applications or web browsers to purchase goods online. Nowadays, most businesses use online purchasing to draw in both new and returning clients. The most well-known and reliable internet retailer is Amazon. Amazon has provided its customers with a vast array of products. The product's pricing, quality, deals, discounts, quick delivery, safe payment method, and return policy all affect how satisfied customers are. Analysing the variables that affect Amazon customers' satisfaction with online buying is the study's goal. 133 individuals provided information for his study via a Google form. Tools employed in this study included the ANOVA test, chisquare, and percentage analysis. According to the study's findings, most respondents are happy with their online Amazon purchases.
Keywords
Impact of customer satisfaction, Modern digital application, Amazon.