CONSUMER BEHAVIOUR TOWARDS EMERGING MARKETING TRENDS OF E-COMMERCE – AN OVERVIEW
Abstract
The e-commerce landscape has evolved drastically in recent years due to advancements in technology, shifting consumer preferences, and emerging marketing trends. Understanding how consumer behaviour is shaped by these trends is crucial for businesses to stay competitive and engage their target audiences effectively. Consumers are increasingly expecting personalized experiences. They are more likely to purchase from brands that understand their needs and provide relevant recommendations, offers, and content. Personalization fosters stronger customer loyalty, higher conversion rates, and more repeat purchases. The convenience of shopping from anywhere at any time has made mobile commerce extremely popular. The rapid evolution of e-commerce has led to the emergence of innovative marketing trends that are transforming the way consumers shop and interact with brands. As technology continues to advance, consumer behaviour is being shaped by new trends such as personalization, mobile commerce, social media integration, and sustainability. These trends are not only enhancing the shopping experience but also influencing purchasing decisions and brand loyalty. Understanding these shifts is crucial for businesses looking to stay competitive in the digital marketplace and build meaningful connections with their customers. This article explores the key emerging marketing trends in e-commerce and their impact on consumer behaviour.
Keywords
Consumers behaviour, marketing trends, Preferences, e-commerce.