IJSDIP Logo

International Journal of System Design and Information Processing

psnajournals.org.in

ROLE OF AI AND AUTOMATION IN HUMAN RESOURCE MANAGEMENT

Paper ID:
IJSDIP_2025_VOLUME 13_ISSUE 4_62-64
Author's Name:
Ms. .P.REKHA, Ms. R. MONICA, Ms. K. SANDHIYA
Volume:
13
Issue:
Issue 4
Year:
2025
Pages:
62-64

Abstract

AI is a technology that enables machines to simulate human intelligence, performing tasks like learning and decision-making, while automation is the use of technology to perform tasks with minimal human intervention. AI automation combines these by applying AI's intelligent capabilities to complex tasks beyond simple rule-based processes, allowing systems to analyse data, adapt to changes, and make decisions to streamline workflows and boost efficiency. The combined power of AI and automation is transforming businesses, shifting human focus to strategic, complex tasks, and creating new roles in areas such as AI development and data analysis. This study shows how AI in HR deploys various technologies capable of analysing vast troves of data in real-time, recognizing patterns, generating content and simulating human-like interactions. These capabilities are changing how HR departments operate, allowing them to move from primarily administrative functions to more strategic roles within organizations.

Keywords

AI, HUMAN RESOURCE MANAGEMENT

References

1. Ahmad, A.Y.B., Gongada, T.N., Shrivastava, G., Gabbi, R.S., Islam, S. and Nagaraju, K., 2023. E-commerce trend analysis and management for Industry 5.0 using user data analysis. International Journal of Intelligent Systems and Applications in Engineering, 11(11s), pp.135-150 2. Mitra, A., (2013). E-Commerce in India- A Review. International Journal of Marketing, Financial Services & Management Research. 2 (2), 126-132 3. Pei, Z.; Yan, R. Cooperative behavior and information sharing in the e-commerce age. Ind. Mark. Manag. 2019, 76, 12–22. 4. Hoyer, W.D., Kroschke, M., Schmitt, B., Kraume, K. and Shankar, V., 2020. Transforming the customer experience through new technologies. Journal of interactive marketing, 51(1), pp.57-71. 5. Rosário, A. and Raimundo, R., 2021. Consumer marketing strategy and E-commerce in the last decade: a literature review. Journal of theoretical and applied electronic commerce research, 16(7), pp.3003-3024. 6. Dr. Rajasekar, S. and Sweta Agarwal, 2016, A Study on Impact of E-Commerce on India’s Commerce, International Journal of Development Research Vol. 6, Issue, 03, pp. 7253-7256, March.